Overview
Customer Obsessed: The Leader's Guide to Training a Team That Delivers and Sells is a high-impact, virtual workshop for HR professionals, people managers, team leads, and business owners who want to hardwire exceptional service and consultative selling into every touchpoint of the customer journey.
In today's experience-driven economy, your greatest competitive edge is your people. Whether you operate in hospitality, healthcare, education, logistics, home services, or any customer-facing sector your team's ability to connect, serve, and close is the difference between growth and stagnation.
In this hands-on, live workshop, we'll train you to implement the RELATE Service & Sales™ System a research-backed framework that transforms how teams communicate, sell, and reinforce the behaviors that build loyalty and drive repeat business.
This isn't a one-off motivational talk. It's a repeatable system, packed with actionable strategies, real-world examples, and tools for:
- Onboarding new staff faster
- Coaching and mentoring performance
- Creating metrics and rituals that reinforce high-touch service
- Building a culture of consistency, trust, and results
Why you should attend
You Can't Afford to Keep Leading the Old Way.
The economy isn't killing your customer experience your culture is. If your frontline team isn't earning trust, making emotional connections, and confidently guiding customers to decisions, you're leaking revenue every day. And the worst part? You probably don't even know where.
Most leaders assume their staff "knows how to be nice" or "sells when it matters." But the data tells a different story:
- 80% of training content is forgotten in 30 days without reinforcement
- 73% of customers leave after one bad interaction
- Only 12% of employees say their training was effective
So the question isn't, "Is your staff trained?" It's: Are they doing the right things daily automatically and consistently when it counts most?
Most training programs fail because they stop at "awareness." This course builds daily, practiced, mentored behavior. You'll leave with a system, not just a seminar.
Who Will Benefit
- CEO's
- COO's
- Entrepreneurs
- Human Resource Professionals
- Chief Learning Officer
- Directors
- Project Managers
- Operations Managers
- Field Supervisors
- Team Leaders
Agenda
- Why traditional service training fails (and what to do instead)
- The neuroscience of trust, attention, and emotional connection
- RELATE Service & Sales™: 7 daily behaviors that drive results
- Spotting disengaged employees and redirecting behavior
- How to coach without micromanaging
- Mentorship models that reinforce learning every shift
- Building team rituals: huddles, highlights, and handoffs
- Customer recovery strategies for turning complaints into loyalty
- Gamification tools that drive engagement and performance
- Building core values that make high-touch service automatic
This 4-hour experience will shift the way you lead forever. Join me and discover the exact strategies to lead with confidence, clarity, and impact.
Speaker Profile
Kathryn Dager, M.A., President and Founder of Profitivity Inc. in 1985, is an internationally recognized Speaker, Consultant, and Trainer for small and large organizations in all industries, worldwide. With over 36 years of business consulting, talent empowerment, and leadership and management development, she has helped hundreds of business leaders and their teams structure their business for cultural agility, higher performance, sustained profitability, and growth.
Kathryn’s expertise includes creating business cultures based on trust, developing a successful path of training for all levels from the front line employees up to senior management positions, facilitating collaborative work teams, and positioning organizations for exponential growth. Her specialties include strategy and culture, change management, employee engagement, team building, career management, leadership assessment, and development. Her clients call her “the workplace whisperer.”
Her clients include American Express • Ann Taylor • Bank Of America •Ben Bridge Jewelers • Brighton Collectibles • Champion Sports • Covington Pediatrics • Crate & Barrel • Dixon, Hughes, Goodman, LLC • Eddie Bauer • First Tennessee Bank • GAP • Gymboree• Hometown Pharmacies • Hudson Group •J.C. Penney • Kitchen Collection • Lindt & Sprungli • Magnolia Pharmacy • MasterCard International. •Mikasa • Optilase Clinic • Party City • Polo-Ralph Lauren • Restoration Hardware • Ross Stores •Steiner Leisure, Ltd. • Taco Bell • The Law Collaborative • Thérapie Clinic • UCLA Student's Stores • • US Marine Corps • VONS Company • Windsor Fashions • Z Gallerie.
Kathryn is the best-selling author of "The Business Owner’s Guide To Empowered Leadership,” “More Than A Throw-Away Job” and “Access Your Greatness.” She has created hundreds of customized training systems, and 20 interactive online courses and published over 50 articles. She has a Masters's in Psychology from the University of Santa Monica and a Bachelor’s in Business Management from the University of California at Redlands and is a Certified Coach from Life Mastery Institute. She is also a certified Master in NLP, Neuro Re-Patterning, Results Certification, and Platform & Presentation Skills
Kathryn resides in Santa Monica, California, and is happily engaged to be married, is a devoted mother to her daughter, son-in-law, and grandmother to her adorable grandson. She loves to cook, entertain, play golf, travel, and does all things crafts and if you ask her, she may sing a great show tune for you.
